hoyu COLOR YOUR HEART

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About us

Hoyu delivers the spirit of
"Color Your Heart"
to all the people around the world
with its hair color products.

Hoyu, the brand owner of Bigen,
started its history in 1905
as a pharmaceutical manufacturer.

Although times have changed,
the desire of people to be healthy,
young and beautiful has not.

In order to meet this everlasting wish,
we constantly engage in research to
develop high-quality,
user-friendly and safe products. Through
our products,
Hoyu delivers the spirit of
"Color Your Heart".

Hair color industry
dedication

100+years history

Products available in about

70countries

No.1

in Japan(*)

(*)INTAGE SRI+, Accumulated Japan market share data from Apr. 1995 - Sep. 2021, Sales Value Base