About us
Hoyu delivers the spirit of
"Color Your Heart"
to all the people around the world
with its hair color products.
Hoyu, the brand owner of Bigen,
started its history in 1905
as a pharmaceutical manufacturer.
Although times have changed,
the desire of people to be healthy,
young and beautiful has not.
In order to meet this everlasting wish,
we constantly engage in research to
develop high-quality,
user-friendly and safe products. Through
our products,
Hoyu delivers the spirit of
"Color Your Heart".
Hair color industry
dedication
100+years history
Products available in about
70countries
No.1
in Japan(*)
(*)INTAGE SRI/SRI+,HOYU,Japan hair colour market,market share(Value),1995/1/1-2024/6/30